![]() ![]() “We’re 3x more likely than older generations to believe a company has a role in improving society,” adds Larry. Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical LGBTQ+ rights: 60% of Gen Zers think same-sex couples should be able to adopt childrenĭiversity: 60% of Gen Zers say increased racial and ethnic diversity is good for society The present research explores the impact of creative ads (divergent vs. Mobile optimization will be even more important. Creative ads are applied widely in new product marketing. More businesses will leverage SEO to concur search traffic. When bringing a new product to market, you need more than high-quality merchandise to sell. to find for new customers interested in your product and spend your advertising. Social media will become a customer service tool. You can think about marketing your ecommerce site in terms of three main. Some topics that matter to Gen Z include: The Marketing Trends of 2023 Highlights Influencer marketing will evolve into a common marketing tactic. “Gen Zers are much more inclined to vote with our dollars, and believe a brand’s values are a reflection of our own,” explains Gen Z expert (and Gen Zer!) Larry Milstein. In order to connect with this generation of digital experts, you'll need to keep these five strategies in mind:īefore marketing to Gen Z, it’s important to establish your brand's values and mission. ![]()
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